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Seventeen Promises to Show Real Girls, But Let’s Not Forget About the Ads

August 2, 2012

Just a quick thought on Seventeen magazine’s pledge to show real girls as they truly are.

(http://mediadecoder.blogs.nytimes.com/2012/07/03/after-petition-drive-seventeen-magazine-commits-to-show-girls-as-they-really-are/)

When I first heard about this story, I had that heart warming feeling you get when something good takes place on the planet.  A young girl having such a strong impact on a major magazine for the better?  You can’t help but smile!  Yay for young passion and yay for social media! I think this sends the most valuable message possible to our generation: We can make a difference.

I look forward to seeing these changes implemented in Seventeen and hope that they are depicting “real girls,” the way we expect to see them, and not just a small percentage of girls who they feel can pull off a non-photoshopped look (getting tough these days).

One thing that concerns me is that the advertisements in these magazines have sort of flown under the radar in this pledge.  It is important to remember that ads fill the pages of magazines, and as far as I have read, Seventeen has not promised to use non-photoshopped ads.  That might be a lot to ask for all at once, and maybe someday when more magazines are on board with these promises, they can unitedly pledge not to sell ad space to ads that use photoshop to alter their models. Still, it is important to keep this in mind while flipping through the pages; to mistake photoshopped images for unaltered images would be counterproductive to the cause.  This may not be so clear to a young girl reading the specifics of the pledge, so I think it is important to bring it to attention.

That being said, the pledge is a huge accomplishment.  It is a great step to have a real, un-photoshopped face on the cover of a magazine!

Peace and Love,

-K

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